Hey
these are what we discussed last night.
Please add more if I missed :)
Thanks!

Jen.


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Brand Value
• Active
• Quirky
• Convenience
• Colour
• Helpful
• Attractive
• Savvy
• Special
• Knowledgeable
• Aesthetic


Personality: Johnny Depp
• Approachable
• Smart
• Outré
• Humorous
• Funny
• Organized
• Creative
• Trust worthy
• Cool
• Enigmatic
• Chameleonic


• Too loud
• Too pretty