Hi,
Thanks for posting the brand info Jen.
I've sent out the focus group report, please read and add in anything I might have missed, I'm sure there is something.
I think we need to develop some new ideas for our project, especially since our research uncovered that people don't search by genre and time. So what can we use to entice them to interact with the system?
The idea of maps and tours created by artists came to mind when we were talking about a celebrity equivalent of our brand, and possibly having the nodes we design customised by artists also will add that element of diversity to the project that we are looking for.
This might be a way forward?
Anyone else have any ideas?
Wednesday, September 16, 2009
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