As John told us about the new icon of Melbourne yesterday, i have found some information about why it is in the colour. i think our colour should be related to this.
“The ‘M’ design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.
“The new identity will deliver more impact, be stronger, more flexible and reduce confusion as to who is delivering services. It will build greater long term identification and align with best practice around the world.”
“The new brand is strong and leading edge and will be instantly recognised as belonging to the City of Melbourne.”
— Press Release
http://www.underconsideration.com/brandnew/archives/pieces_of_melbourne.php
video from Youtube
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